Consuming market for men’s cosmetics
In the current consumer market, men’s spending power in the field of beauty, cosmetics, and skin care cannot be underestimated. Data show that between 2016 and 2019, the average annual growth of retail sales in the male beauty market in China was 13.5%, much higher than the global average of 5.8%. And in terms of make-up, more and more young men buy make-up products, and make-up for men is becoming a trend. Regarding the reasons for men’s makeup, most people think that makeup can cover foreign trade flaws, can get the attention of the opposite sex, increase self-confidence, personal preferences, work needs, etc. Today’s society is becoming more and more tolerant, and the public is familiar with and understandable the behavior of men wearing makeup. It is believed that in the future, the market for male makeup/beauty/skin care will become larger and larger.